Friday, August 18, 2023
HomeeCommerceWhat Is Store Pay & How Does It Work? (Is It Like...

What Is Store Pay & How Does It Work? (Is It Like Afterpay?)

<- Advertisement ->

In search of extra details about Store Pay?

It’s possible you’ll be questioning if it is value including to your ecommerce retailer and whether or not it might increase your conversions.

And also you is likely to be curious if it is something like Afterpay.

On this article, we’ll reply each of these questions and extra! We’ll go over what Store Pay is, the way it works, its professionals and cons, its necessities, and the way it compares to Afterpay. We’ll additionally current some options to contemplate!

Whereas there may be already a major quantity of data obtainable about Store Pay, it stays a bit mysterious for a lot of ecommerce companies.

Our intention is to supply some readability with this text. To start out, let’s focus on what precisely Store Pay is!

Tip: Did you create your Shopify account already? If not, join by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

Get your free Shopify trial

What’s Store Pay?

Shop Pay home page on Shopify

Store Pay is a web based checkout service developed by Shopify that permits prospects to avoid wasting their e-mail addresses, bank card info, and transport and billing addresses to allow them to fill out the checkout fields robotically on their subsequent buy.

This implies, as a vendor, you may anticipate to see extra repeat purchases from prospects, because the streamlined checkout course of allows quicker cost processing, due to Store Pay.

Since its inception in 2017, Store Pay has exploded in its recognition.

Even Google Developments demonstrates this:

Google trends view of Shop Pay

As you may see, it has been on the rise since its launch.

To be sincere, we do not discover the large recognition of Store Pay shocking as a result of it solves an enormous drawback that ecommerce enterprise homeowners face: a sluggish checkout course of.

Store Pay’s major aim is to unravel this concern. Its best-selling options embrace:

  • Quick checkout course of (reportedly 4 instances quicker, in accordance with Shopify)
  • Elevated conversion charges ensuing from swift checkouts
  • Straightforward order monitoring for purchasers through the Store app

And you realize what’s cool? The monetary options workforce at Shopify even did a research evaluating Shopify retailers utilizing common checkouts versus Store Pay.

The outcomes of the research fully proved the effectiveness of Store Pay:

Shop pay vs regular checkout

Shops that used Store Pay skilled practically double the conversion charges in comparison with these utilizing common checkouts.

In the event you ask us, that is simply nothing in need of spectacular.

How does Store Pay work?

Now that you’ve a transparent understanding of what Store Pay is, let’s perceive the way it works.

The query, ‘How Store Pay works,’ is sort of easy to reply. Here is a step-by-step breakdown:

1. When a buyer proceeds to the checkout, they will first see this ‘Store Pay’ button (if it is obtainable for the shop.)

Shop Pay checkout option

2. If the shopper desires to make use of Store Pay, they merely have to click on on the ‘Store Pay’ button and shall be prompted to log in or join.

Shop Pay log in

3. To enroll, the shopper must fill in these particulars:

Sign up to Shop Pay

4. As soon as the shopper indicators up for Store Pay, their particulars shall be saved for quick checkout sooner or later.

5. If the shopper does not need to create an account for Store Pay, they will add their cell phone quantity to allow quicker checkouts.

Save mobile number for faster checkout

And the saved info just isn’t unique to your retailer alone; it is saved for any retailer that makes use of Store Pay.

In a nutshell, that sums up how Store Pay works from the shopper’s perspective!

In line with Shopify, 43% of patrons already use Store Pay, which is a powerful statistic each ecommerce proprietor ought to contemplate if they’re considering activating Store Pay for his or her retailer.

Essential observe: Earlier than we dive extra deeply into the options of Store Pay, it is good to know that Store Pay solely works with Shopify and Shopify Plus plans. If you’re utilizing a special ecommerce platform like BigCommerce, you may both want to change to Shopify, otherwise you will not be capable of activate Store Pay in your on-line retailer.

You may also use Store Pay with third-party cost suppliers on Instagram, Fb, and Google Retailers, and throughout the Store app in case you have an current Shopify subscription.

Since Store Pay just isn’t obtainable on ecommerce platforms aside from Shopify, we’ve got listed some options for Store Pay within the ‘Store Pay options’ part under!

The professionals and cons of Store Pay

Now that we have lined the fundamentals of how Store Pay works, let us take a look at the professionals and cons of the platform.

We may even spotlight some key options of Store Pay right here, so make sure to learn via them!

The professionals

Let’s begin with the professionals!

1. Hastens the checkout course of

It is a incontrovertible fact that the simpler the checkout course of is for purchasers, the higher it is going to convert.

In line with Shopify, Store Pay makes the checkout course of 4 instances quicker, which is sort of spectacular.

This pace is achieved by having prospects submit their cost info solely as soon as, which permits Store Pay to acknowledge their profile for future use.

Plus, prospects can see any of their previous orders from the Store app in the event that they need to look them up sooner or later.

2. Safe checkout system for each service provider and buyer

For retailers involved about safety, know that Store Pay presents a protected and safe checkout expertise for each prospects and retailers.

That is what Shopify states about Store Pay’s security: ‘Store Pay is protected and safe. Your buyer’s info is encrypted and securely saved on Shopify’s PCI-compliant servers. And, the SMS verification codes be sure that solely the account proprietor can try utilizing Store Pay.’

So, Shopify’s PCI-compliant servers maintain your buyer’s info protected.

And when the shopper checks out, they will need to fill in a six-digit SMS verification code to finish their cost. As well as, SMS verification ensures that solely the account proprietor can full a transaction utilizing Store Pay.

In a nutshell, Store Pay’s security is not going to be an issue!

3. Buyer can unfold their buy into a number of funds

The ‘purchase now, pay later’ mannequin is changing into more and more well-liked amongst ecommerce shops.

And the excellent news for retailers is that they will activate the ‘purchase now, pay later’ mannequin with Store Pay.

It is often called ‘Store Pay Installments’ on Store Pay.

Shop Pay Installments

Whenever you activate Store Pay Installments, your prospects can:

  • Pay in 4 interest-free funds each two weeks
  • Pay month-to-month funds for as much as 12 months
Choose how to pay with Shop Pay

As you may see from the picture, prospects can cut up the purchases for each small and massive orders (when the overall order quantity is between 50 USD and 17,500 USD.)

And you realize what’s cool? When you add the Store Pay Installments to your on-line retailer, you can add tabs like this to your product pages:

Shop Pay button of Oodie

This could considerably increase your conversions, as not all prospects are able to pay the complete quantity immediately.

To handle cut up funds, prospects can set up the Store app (we’ll focus on its options shortly).

4. Advertising automation instruments for higher conversions

One of the vital attention-grabbing options for retailers is Store Pay’s advertising automation instruments.

You may add advertising automation messages earlier than, throughout, and after the shopper goes via a transaction course of.

Examples embrace:

  • Notifications of trending merchandise
  • New product arrival messages
  • Publish-purchase presents for purchasers
  • Monitoring data notifications with product suggestions
  • New product offers

These advertising automation instruments open new doorways for Shopify retailers such as you to customise their checkout expertise.

5. Obtainable cell app for patrons (Store app)

The Store app, Shopify’s cell software, is intently linked to Store Pay.

How precisely?

When prospects place orders, and Store Pay is lively in your retailer, they will conveniently monitor their orders throughout the Store app.

Shopify encourages prospects to obtain the Store app by offering a ‘Obtain Store app’ button on the product owner’s order standing web page.

You may flip this on and off out of your Shopify settings:

Shop app checkout button

Not solely can prospects monitor their orders from the Store app, however they will additionally contact the vendor from there.

6. Utilizing Store Pay will get your merchandise listed within the Store app

Have you learnt the importance of activating Store Pay in your retailer?

As soon as activated, Shopify will robotically begin exhibiting personalised product suggestions out of your retailer within the Store app.

And what’s greatest about that’s it does not price you something!

This additionally highlights the necessity for sellers to handle their Store app presence, together with controlling which merchandise Shopify showcases to potential prospects.

To help sellers with this, Shopify has developed an app known as Store Channel.

Shop channel Shopify app

Whereas the app just isn’t immediately associated to Store Pay, it permits you, as the vendor, to optimize your Store app presence successfully.

And, should you simply received began with Store Pay, you may see the standing of assorted issues from the Store channel app’s settings, equivalent to whether or not Store Pay is lively in your retailer.

Settings of Shop App

7. Shopify app for managing buyer messages

As talked about earlier, Store Pay prospects can contact on-line shops via the Store app.

So, you would possibly surprise, the place do the shopper messages go?

To unravel that, Shopify has created an app known as Shopify Inbox, the place retailers can reply to buyer messages.

Landing page of Shopify Inbox

This app allows retailers to reply to buyer messages acquired through the Store app. For that purpose, it is important to you as a vendor to have Shopify Inbox put in.

The app is free for all Shopify customers, so that you should not fear about the price.

As soon as put in, it is going to seem in your Shopify admin dashboard:

Shopify Inbox view in the admin dashboard

Observe: As a service provider, you may flip the inbox function off, so prospects cannot ship messages from the Store app. It is as much as you if you wish to use it! For extra info, obtain the ‘Store channel’ app and head to the settings of the ‘Store chat’ part.

The cons

Now let us take a look at the cons of Store Pay, regardless of its quite a few advantages for retailers.

1. Restricted to Shopify customers

As talked about, Store Pay is completely obtainable for Shopify customers with a primary plan or above.

In the event you use one other ecommerce platform, like BigCommerce, you may’t use Store Pay. If that is the case, you need to contemplate different options that we’ll focus on quickly.

2. Not obtainable for all Shopify customers

Earlier than you get too enthusiastic about including Store Pay to your brand-new Shopify retailer, it is necessary to know its necessities.

To allow Store Pay, your retailer should meet the next standards:

Whereas most of those necessities might be simply met, having an lively Shopify Funds account could be a dealbreaker for some retailer homeowners.

That’s as a result of Shopify Funds just isn’t obtainable in all international locations. At the moment, Shopify Funds helps transactions in solely 23 international locations.

Store Pay Pricing

Now, you might be questioning, if Store Pay is free, then what do I have to pay for?

Whereas Store Pay itself is free to make use of, you must have Shopify Funds enabled and an lively subscription with Shopify to get entry to Store Pay.

It’s possible you’ll be curious concerning the prices concerned. Let’s take a more in-depth take a look at them:

  1. Shopify Funds. The excellent news is that Shopify Funds is free to make use of. You solely need to take care of Shopify’s transaction and cost processing charges, that are minimal. If you wish to study extra about them, try our definitive information on Shopify Funds.
  2. Shopify subscription. You should have an lively subscription to one in every of Shopify’s three primary plans: Fundamental, Shopify, or Superior. The enterprise plan, Shopify Plus, additionally grants you entry to it. If you wish to study extra about what pricing plan is best for you, try our information on Shopify’s pricing.

So, whereas Store Pay is free, contemplate these two prices.

Store Pay vs. Afterpay: What is the distinction?

Whereas each Store Pay and Afterpay provide a ‘purchase now, pay later’ mannequin for retailers, there are a number of important variations between the 2 platforms.

The primary distinctions embrace the next:

  1. Availability. Store Pay is particularly designed for ecommerce shops utilizing the Shopify platform, whereas Afterpay is extra broadly obtainable throughout varied ecommerce platforms.
  2. Price of use. Store Pay and Afterpay each cost charges to retailers, though the precise charge buildings range relying on the platform. Nonetheless, for purchasers, there aren’t any charges on both of the platforms except they fail to make well timed funds.
  3. Effectiveness. Store Pay’s checkout course of is far more streamlined, and prospects solely need to log in with their login particulars. With Afterpay, prospects have to pick out a cost technique each time they make a purchase order.

These are the principle variations. Total, we really feel like Store Pay is the higher resolution for anybody utilizing Shopify.

However in case you have a web based retailer constructed with one other ecommerce platform like WooCommerce, you need to contemplate Afterpay.

Methods to get began with Store Pay?

Are you able to get began with Store Pay? That is an thrilling half!

We are going to undergo how one can set up Store Pay in your on-line retailer.

Let’s start!

1. Join Shopify

Step one in getting began with Store Pay is to create an account on Shopify.

We have now made an in-depth tutorial on the way to begin a Shopify retailer, so test that if you’d like a extra complete take a look at that.

Head to Shopify’s homepage and click on on one of many ‘Begin free trial‘ buttons.

Set up process of Shopify

On the signup, Shopify asks you some easy questions, to allow them to tailor the shop creation course of higher for you:

Sign up process of Shopify

This course of should not take greater than 5 minutes, as you may skip a lot of the steps and even keep away from including your bank card particulars.

After this, you should have entry to the Shopify admin dashboard and be one step nearer to enabling Store Pay in your retailer.

Admin dashboard of Shopify

2. Activate Store Pay from the settings

Now that you’ve entry to the Shopify admin dashboard, you may go forward and activate Store Pay.

To do this, navigate to ‘Settings’ from the left sidebar:

Settings of Shopify

Subsequent, click on on the ‘Funds’ settings:

Payment settings on Shopify

To make use of Store Pay, you must activate Shopify Funds by clicking ‘Activate Shopify Funds.’

Shopify payments on Shopify

Shopify asks you to fill in details about your enterprise, equivalent to an handle, postal code, and whether or not it is registered.

The enterprise particulars you present right here should be the identical as in any enterprise registration documentation you’ve got beforehand crammed in.

Then safe your account with a two-step authentication system.

Two step authentication of Shopify

Subsequent, click on on ‘Handle’ within the ‘Shopify Funds’ part:

Shopify payments section on Shopify

In the event you scroll down a bit, you will notice the Store Pay listed. It must be activated by default; if not, click on and activate it.

Shop pay option on Shopify

When you click on on it and save, you should have Store Pay activated in your Shopify retailer.

You will nonetheless want to supply further info to Shopify earlier than you may truly use Store Pay, which we’ll undergo within the subsequent step.

3. Present further info to Shopify

Shopify requires further particulars to confirm your id earlier than you can begin accepting funds with Store Pay.

So, how are you going to show your id to Shopify?

In the event you click on on the bell icon on the highest proper nook of the Shopify dashboard, you need to see this alert:

Shopify payments verification on Shopify

As you may see, the alert talks about Shopify Funds. Nonetheless, you must allow it for Store Pay to perform.

So, click on on the alert to see this tab open.

Identity verification on Shopify

To make use of Shopify Funds and activate Store Pay, you should submit your driver’s license, passport, or one other type of government-issued identification.

Shopify desires to know these particulars to make sure there’s a actual particular person accepting the cost and that the purchasers’ info shall be saved protected.

You should additionally confirm the handle you entered in the course of the earlier step.

Verify address on Shopify

After this, simply by clicking on ‘Submit,’ Shopify will evaluation the knowledge you supplied and get again to you as quickly as doable with the reply if every little thing is right.

When you get accepted, you might be prepared to make use of Store Pay!

4. Set up ‘Store channel’ to Shopify

To totally management completely different parts of Store Pay, you need to set up the ‘Store channel’ app to your Shopify.

This step just isn’t mandatory, however we nonetheless suggest it so you may entry Store Pay settings, customise your retailer, and checklist it on the Store app.

Head into the house web page, and click on on the search bar:

Search bar on Shopify

Choose ‘ Gross sales channels ‘ from the search bar, kind in ‘Store channel,’ and click on on ‘Seek for.’

Shop channel search on Shopify

You must see the ‘Store channel’ seem as the primary choice (or near the primary).

Shopify app store Shop channel

Click on on it, and when you’re on the app web page, click on ‘Add app’ and undergo the app’s set up course of.

Add Shop channel App

Whereas not mandatory, you may design your Store retailer presence in the course of the installment course of.

Installation of Shop App

You may also skip this step at this level.

Subsequent, Shopify tells you what is required to promote your merchandise on the Store app.

Requirements of Shop App

These are principally the identical necessities as there are for Store Pay.

When you click on on ‘Proceed,’ you may entry the Store channel dashboard.

Dashboard of Shop channel

FAQs of Store Pay

Now that you just perceive what Store Pay is let’s undergo a number of ceaselessly requested questions.

Is Store Pay the identical as Afterpay?

No, they don’t seem to be. The largest distinction between Store Pay and Afterpay is that Store Pay is primarily utilized by Shopify shops, whereas Afterpay is extra broadly used throughout completely different ecommerce platforms.

Is Store Pay protected to make use of?

Sure, Store Pay is a web based checkout service created by Shopify, and it’s thought of one of many most secure checkout options obtainable. The client’s info is encrypted and securely saved on Shopify’s PCI-compliant servers.

Does Store Pay solely work with Shopify shops?

Sure, Store Pay is designed to work with on-line shops utilizing Shopify as their platform.

3 Store Pay options

Now that you realize extra about Store Pay and what it has to supply, let’s focus on a number of of its options.

Let’s begin!

1. Stripe

Homepage of Stripe payment provider

The most well-liked different to Store Pay is Stripe.

Stripe is a platform for companies to course of on-line funds and bank cards. When you add it to your on-line retailer, your prospects can simply make purchases with it utilizing varied cost strategies.

Identical to with Store Pay, you may allow the purchase now, pay later mannequin in your on-line retailer utilizing Stripe. This enables your prospects to pay for his or her purchases over time.

Tip: For extra details about utilizing Stripe, try our dropshipping with Stripe information right here!

2. Afterpay

Home page of Afterpay

Afterpay is a cost platform that permits internet buyers to pay for his or her purchases over time. For instance, customers pays for his or her purchases in 4 completely different funds.

So long as the patron pays on time, Afterpay does not cost any curiosity from internet buyers. Nonetheless, it has charges for retailers that provide it, however they’re fairly minimal in comparison with how a lot it might affect the conversion charges.

Not like Store Pay, Afterpay integrates with all main ecommerce platforms, together with Shopify, BigCommerce, and Wix.

Tip: For extra details about utilizing Afterpay, try our the way to add Afterpay to Shopify information!

3. Klarna

Home page of Klarna

Like Store Pay and Afterpay, Klarna presents companies a buy-now-pay-later cost mannequin to extend conversion charges.

For instance, you may allow a cost mannequin of ‘Pay in 4′ or ‘Pay in 30 days,’ giving your prospects extra flexibility to buy.

In line with Klarna, companies that use their service have seen a 41% enhance in common order worth, which is sort of important.

Klarna is on the market as a checkout resolution on all main ecommerce platforms, whereas Store Pay is completely designed for Shopify.

Taking motion

Studying and absorbing info and data is nice (undoubtedly if it’s free!), however are you aware what’s even higher?

Taking motion!

So, that will help you with taking motion with what you’ve got discovered on this article, check out the bullet factors:

  • Earlier than including Store Pay, contemplate your individual scenario. Are you a model new retailer proprietor, or do you have already got a constant gross sales circulation? If you haven’t any gross sales, we suggest you get constant gross sales flowing in earlier than including Store Pay, but when you have already got constant gross sales, we suggest Store Pay for that further conversion increase.
  • Earlier than including Store Pay to your retailer, evaluate it to its options. We have listed them within the options part of this text, so make sure to test them out!
  • Examine should you can apply for Store Pay. In the event you’re unsure, scroll as much as the part titled ‘Not obtainable for all Shopify customers’ and confirm should you meet all the necessities said for Store App.
  • Look into our tutorial and add Store Pay to your on-line retailer. We went via the method of including it to your Shopify retailer, so test it out if you wish to add Store Pay.

In the event you simply need to get your self conversant in Store Pay, we suggest you obtain the Store app to your telephone, so you may perceive its capabilities higher.


That is it!

Probably the most spectacular factor about Store Pay is the big enhance in conversions that different ecommerce shops skilled once they began utilizing it.

And that Shopify even proved it with a research.

Nonetheless, the principle downside is that Store Pay is at present unavailable in all international locations and completely restricted to the Shopify platform.

When you have any questions on Store Pay, do not forget that Shopify has 24/7 buyer assist, the place you may ask any questions on it. Or you may all the time go away us questions down under.

Good luck!

Wish to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the subsequent stage? Try the articles under:



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments