In September 2023, content material entrepreneurs can remedy buyer issues, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.
Content material advertising is extra than simply selling merchandise — it’s about creating worth that pulls, engages, and retains clients.
Content material advertising can supercharge SEO, enliven social media posts, and drive electronic mail campaigns.
Listed below are 5 content material advertising concepts to attempt in September 2023.
Resolve Buyer Issues
Articles providing options to issues produce glad clients.
Advertising gurus have lengthy suggested addressing clients’ fears, issues, and ache factors. Useful and informative articles are among the many finest methods to do this. Your organization’s problem-solving — or solution-suggesting — content material needs to be particular to your merchandise and clients.
Listed below are some examples.
A web-based board recreation retailer may handle:
- Issue in understanding recreation guidelines or methods.
- Not figuring out the suitable age or ability stage for sure video games.
- Uncertainty in regards to the high quality or sturdiness of the video games.
- Discovering video games that cater to particular pursuits or niches.
- Issue in choosing the right recreation for social events or household gatherings.
The ensuing content material would possibly embrace a video demonstrating the best way to arrange and play a brand new recreation or an article describing how recreation rankings work.
Content material might help consumers know which trainers are finest for his or her kind of operating.
A operating shoe store may give attention to:
- How you can discover the right shoe dimension or match on-line.
- Uncertainty in regards to the correct shoe for a gait or type of operating (path, marathon, informal).
- Issues in regards to the high quality of the sneakers.
- Bother understanding the know-how or options of various trainers.
2. Halloween
Halloween is among the many prime revenue-generating holidays for U.S. retailers.
Sure, Halloween is in October, however September is the time to supply and publish Halloween-themed content material to present Google and different serps time to index it.
Furthermore, many of us will search for Halloween gadgets a month or extra upfront. How else did they spend $10.6 billion in 2022, based on the Nationwide Retail Federation?
As at all times, your content material ought to align with the merchandise your organization sells. Listed below are a couple of examples.
- Craft store. “How you can Create a D.I.Y. Costume on a Price range.”
- Kitchen provide retailer. “How you can Bake and Embellish the Good Halloween Cookies.”
- Science-focused toy retailer. “Academic Halloween Video games for Children.”
3. Flip Articles, Testimonials into Quick Movies
Quick movies are a superb alternative for content material entrepreneurs.
If what you are promoting will not be already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.
A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.
In September, think about repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to select a operating shoe may spur 5 short-form movies, every producing many shares.
Or reduce longer movies, resembling testimonial reels, into a number of brief ones.
4. Experiment with AI
Content material entrepreneurs can profit from AI collaborations. This picture is AI-generated, as is each different picture on this article.
One other pattern to attempt is AI-based instruments — to not generate complete articles however to complement and enhance your current efforts.
Right here is an instance. Take your organization’s prime articles and ask ChatGPT to counsel associated posts that might carry out as nicely. Another choice is utilizing AI for picture technology. I’ve used Midjourney to create the entire pictures on this article.
5. Have fun Uncle Sam
“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to confer with a meat provider by the moniker.
The story of Uncle Sam would make compelling September content material.
The story goes like this. A businessman named Samuel Wilson from Troy, New York, provided the US Military with barrels of beef throughout the Struggle of 1812, which lasted till 1815.
The meat barrels have been stamped with the letters “U.S.” to point that the meat was the property of the US. Nonetheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the title was finally used to confer with the federal authorities itself.
Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.
On your firm’s September content material advertising, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, may clarify how the meat was preserved in barrels.
